Advertising Creative Specs Rev 11.1.2025 Digital Web Creative Specs Digital banner creatives are required in the two prime banner sizes. • 728 x 90 Leaderboard • 300 x 250 Side panel Banners can be formatted as static JPG’s , PNG’s or GIF’s or can be GIF Loops GIF Animation length: No more than 15 seconds and/or 3 loops Resolution should be no greater than 96 dpi to limit load delays with a total individual file size no greater than 180kb On those listings that show the large 970 x 250 header available, please include that sizing as well Video Ads Video dimensions: Horizontal 1920 x 1080 Aspect ratio: 16:9 Max file upload size: 100mb File Format: MP4 is required All banners and videos will link directly to the URL of your choosing. The use of UTM codes within the URL link is acceptable for tracking. The target URL must match the URL of the advertiser. Short codes or redirects to a URL different than that of the advertiser will cause clearance delays or lack of clearance. Please provide your creative 5 to 7 days prior to the requested start date Digital Billboards Static Image Files for Digital Billboards Supported File Types: JPEG ONLY All files should be 300 DPI and formatted as RGB Ad Content W x H : 1400 x 400 px Ad Content W x H : 840 x 400 px Please provide your creative 7 to 10 days prior to the requested start date Streaming TV, CTV, OTT Video dimensions: Horizontal 1920 x 1080 Aspect ratio: 16:9 File Format: MP4 is required. Max file size is 500MB 15 or 30 seconds exactly based on frame rate Frame Rate Must be constant; 23.98, 25, or 29.97 FPS Bit Rate Greater or equal to 2500 KBPS Overall Audio Mix Level: 10db to -14db. Dialogue should be at -12db to -15db Please provide your creative 7 to 10 days prior to the requested start date

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