Advertising Creative Specs
Rev 11.1.2025
Digital Web Creative Specs
Digital banner creatives are required in the two prime banner sizes.
•
728 x 90 Leaderboard
•
300 x 250 Side panel
Banners can be formatted as static JPG’s , PNG’s or GIF’s or can be GIF Loops
GIF Animation length: No more than 15 seconds and/or 3 loops
Resolution should be no greater than 96 dpi to limit load delays with a total individual
file size no greater than 180kb
On those listings that show the large 970 x 250 header available, please include that
sizing as well
Video Ads
Video dimensions: Horizontal 1920 x 1080
Aspect ratio:
16:9
Max file upload size:
100mb
File Format: MP4 is required
All banners and videos will link directly to the URL of your choosing.
The use of UTM codes within the URL link is acceptable for tracking.
The target URL must match the URL of the advertiser. Short codes or redirects to a
URL different than that of the advertiser will cause clearance delays or lack of
clearance.
Please provide your creative 5 to 7 days prior to the requested start date
Digital Billboards
Static Image Files for Digital Billboards
Supported File Types: JPEG ONLY
All files should be 300 DPI and formatted as RGB
Ad Content W x H : 1400 x 400 px
Ad Content W x H : 840 x 400 px
Please provide your creative 7 to 10 days prior to the requested start date
Streaming TV, CTV, OTT
Video dimensions: Horizontal 1920 x 1080 Aspect ratio:
16:9
File Format: MP4 is required. Max file size is 500MB
15 or 30 seconds exactly based on frame rate
Frame Rate Must be constant; 23.98, 25, or 29.97 FPS
Bit Rate Greater or equal to 2500 KBPS
Overall Audio Mix Level: 10db to -14db. Dialogue should be at -12db to -15db
Please provide your creative 7 to 10 days prior to the requested start date
We currently have over
2,800 advertising
opportunities available
on trade including major
TV, Radio, Print, Internet
and out of home
placements and offer an
array of alternative
finance programs to help
you obtain the major
advertising you need to
meet your advertising
objectives